山东百度爱采购运营代理

　　这几年，很多外贸和内贸企业都感受到了一个现实：流量越来越贵，获客越来越难。无论是阿里巴巴国际站、1688，还是各类行业展会，成本都在逐步攀升。但与此同时，买卖双方的信息差在缩小，客户更追求效率和真实可靠的供应商。正是在这样的背景下，百度爱采购逐渐被越来越多企业关注。爱采购作为百度旗下的B2B垂直采购平台，本质上是搜索场景下的企业获客渠道。它和传统电商平台不同，不是依赖购物车转化，而是通过信息展示、线索收集来帮助企业获得潜在客户。今天，我想结合近几年的行业环境变化，聊聊爱采购的运营实用技巧，以及企业在使用爱采购时需要注意的前瞻性思路。

　　In recent years, many foreign and domestic trade enterprises have felt a reality: traffic is becoming increasingly expensive and customer acquisition is becoming increasingly difficult. Whether it's Alibaba International, 1688, or various industry exhibitions, costs are gradually rising. But at the same time, the information gap between buyers and sellers is narrowing, and customers are more pursuing efficiency and reliable suppliers. It is in this context that Baidu AiGou is gradually attracting more and more attention from enterprises. As a B2B vertical procurement platform under Baidu, AiGou is essentially a customer acquisition channel for enterprises in search scenarios. It is different from traditional e-commerce platforms in that it does not rely on shopping cart conversion, but helps businesses acquire potential customers through information display and clue collection. Today, I would like to discuss the practical operational skills of Love Procurement and the forward-looking ideas that companies need to pay attention to when using it, in light of the changes in the industry environment in recent years.

　　1为什么爱采购在这个阶段更重要？搜索习惯没有变，但场景在升级很多B端采购人员，在寻找供应商的时候，第一步依旧是打开百度搜索。这一点不会变。只不过，以前他们会直接通过自然搜索找到企业官网，但如今百度通过爱采购，将“企业信息+商品信息”集中呈现，大幅缩短了采购方的筛选时间。对企业来说，这就意味着：即便没有SEO优化能力，也能通过爱采购获得搜索流量的优待。线下展会成本越来越高2024年，某些行业的展会摊位费用涨幅超过30%，而且不一定能保证精准客户。相比之下，爱采购能让你在全年365天保持曝光，不受地域和时间限制。很多中小企业正是因为预算有限，才开始重视线上渠道。企业数字化转型的必然趋势国家层面不断强调“产业数字化”，这不仅仅是概念，更是采购模式的转变。采购人员越来越依赖线上比价、查证资质、对比产品。没有线上展示和沉淀的企业，很可能在未来几年被边缘化。爱采购正好是一个低门槛切入口。

　　Why is purchasing more important at this stage? Search habits have not changed, but the scenario is upgrading. Many B-end procurement personnel still open Baidu search as the first step when searching for suppliers. This won't change. However, in the past, they would directly find the company's official website through natural search, but now Baidu, through Love Procurement, presents "company information+product information" in a centralized manner, greatly reducing the screening time for buyers. For enterprises, this means that even without SEO optimization capabilities, they can still obtain preferential search traffic through Love Procurement. The cost of offline exhibitions is getting higher and higher. In 2024, the booth fees for certain industries will increase by more than 30%, and it may not necessarily guarantee accurate customers. In contrast, Love Procurement allows you to maintain exposure 365 days a year, without geographical or time restrictions. Many small and medium-sized enterprises have started to pay attention to online channels precisely because of their limited budget. The inevitable trend of enterprise digital transformation is the continuous emphasis on "industrial digitization" at the national level, which is not only a concept, but also a transformation of procurement models. Purchasing personnel are increasingly relying on online price comparison, qualification verification, and product comparison. Enterprises without online display and sedimentation are likely to be marginalized in the coming years. Love procurement happens to be a low threshold entry point.

　　2爱采购运营的三个核心技巧1. 产品信息要“买家思维”，不是“厂家思维”很多企业在上传产品时，习惯于用厂家视角来描述：比如“型号、参数、工艺”。但站在采购方的角度，他们真正想知道的是：这个产品能不能解决我的痛点？价格区间是多少？能不能快速供货？质量有没有保证？例如，一家做防水涂料的企业，如果标题只是写“JS防水涂料-厂家直销”，就显得很单薄。如果能换成“地下室渗漏修复专用JS防水涂料｜绿色环保，工地直供”，就更容易打动有具体需求的客户。运营技巧：上传产品时，要模拟客户搜索场景，把关键词写进标题和详情页。例如：行业应用场景（地下室、阳台、屋顶）功能痛点（快速止漏、耐高温、环保无毒）差异化优势（质保5年、工程直供、已合作某知名地产商）

　　2. The Three Core Skills of Love Procurement Operations 1 Product information should have a 'buyer's mindset', not a 'manufacturer's mindset'. Many companies tend to describe products from the manufacturer's perspective, such as' model, parameters, and process'. But from the perspective of the purchasing party, what they really want to know is: can this product solve my pain points? What is the price range? Can we supply quickly? Is the quality guaranteed? For example, if a company that produces waterproof coatings only says "JS Waterproof Coatings - Manufacturer Direct Sales" in its title, it appears very thin. If it can be replaced with "JS waterproof coating for basement leakage repair | green and environmentally friendly, directly supplied to the construction site", it will be easier to impress customers with specific needs. Operational skills: When uploading products, simulate customer search scenarios and write keywords into titles and detail pages. For example: Industry application scenarios (basements, balconies, roofs) Functional pain points (quick leak prevention, high temperature resistance, environmentally friendly and non-toxic) Differentiated advantages (5-year warranty, direct engineering supply, cooperation with a well-known real estate developer)

　　2. 数据监控与调整要形成“闭环”爱采购的后台会提供曝光量、点击量、线索量等数据。但很多企业只看不分析，结果就是“感觉没效果”。实际上，这些数据正是优化的依据。例如，某机械设备厂商在上传了100款产品后，发现曝光量很高，但咨询量很低。经过分析才发现，详情页全是专业参数，没有任何应用案例，客户看不懂也不敢问。后来增加了“某市政工程案例+施工现场图”，转化率直接提升了30%。运营技巧：每周至少花1小时看后台数据，找出曝光高但点击低的产品，优化标题图。对点击高但咨询低的产品，优化详情页的“信任感”，比如加上客户案例、发货视频。不要盲目铺量，产品数量多但无效信息，只会分散流量。3. 把爱采购当“官网”，而不是“广告位”很多企业误以为爱采购只是个广告展示平台，所以只随便上传几张图。但实际上，爱采购的企业店铺就像一个小型官网：有企业介绍、资质证书、产品库、案例展示。采购人员在选择供应商时，往往会点进去全面了解。如果你的企业店铺空空如也，只写一句“厂家直销，欢迎咨询”，很容易让客户失去信任。相反，如果企业介绍中有成立时间、研发能力、服务体系，再配合真实办公场景、工厂照片，客户的信任度就会大幅提升。

　　2. Data monitoring and adjustment should form a "closed loop". The backend of Love Procurement will provide data such as exposure, clicks, and leads. But many companies only look without analyzing, and the result is' feeling ineffective '. In fact, these data are the basis for optimization. For example, a certain mechanical equipment manufacturer found high exposure but low consultation after uploading 100 products. After analysis, it was found that the details page is full of professional parameters without any application cases, and customers cannot understand or dare not ask. Later, the addition of "a municipal engineering case+construction site map" directly increased the conversion rate by 30%. Operational tip: Spend at least 1 hour per week reviewing backend data to identify products with high exposure but low click through rates, and optimize title images. For products with high click through rates but low consultation rates, optimize the "trust" on the details page, such as adding customer cases and shipping videos. Don't blindly increase the quantity, as a large number of products with invalid information will only scatter traffic. 3. Treat Love Procurement as an "official website" instead of an "advertising space". Many companies mistakenly believe that Love Procurement is just an advertising display platform, so they only upload a few pictures casually. But in reality, a company store that loves to purchase is like a small official website: it has company introductions, qualification certificates, product libraries, and case displays. Purchasing personnel often click on comprehensive information when selecting suppliers. If your business store is empty and you only write "manufacturer direct sales, welcome to inquire", it is easy for customers to lose trust. On the contrary, if a company's introduction includes its establishment time, research and development capabilities, service system, and is accompanied by real office scenes and factory photos, customer trust will be greatly enhanced.

　　3未来趋势：爱采购的机会与挑战人工智能与精准匹配百度正在不断优化AI匹配机制，未来爱采购可能会更强调买卖双方的精准匹配，而不仅仅是关键词堆砌。这要求企业在发布产品时更注重标签化和结构化。

　　3 Future Trends: Opportunities and Challenges for Love Purchasing: Artificial Intelligence and Precise Matching Baidu is continuously optimizing its AI matching mechanism. In the future, Love Purchasing may emphasize more on precise matching between buyers and sellers, rather than just keyword stuffing. This requires companies to pay more attention to tagging and structuring when releasing products.

　　买家体验的升级随着“即时沟通”功能的增强，采购人员会更倾向于在爱采购上直接与供应商对话。企业需要准备好快速响应机制，最好设置7*24小时智能体负责第一时间回复。行业垂直化趋势一些细分行业的搜索量正在快速增长，例如新能源、储能、防水修缮等。提前布局这些行业关键词，就有机会抢占红利期流量。做爱采购，不是“开个店铺，等客户上门”，而是一个持续运营的过程。企业要有三个意识：买家视角：换位思考，回答客户的真实疑问。数据驱动：用后台数据优化，不要凭感觉。内容沉淀：把爱采购当企业的线上展示窗口，逐步完善。在经济环境充满不确定的今天，任何低成本、可持续获客的渠道都值得企业投入。爱采购不是万能钥匙，但它能帮助企业在搜索时代建立稳定的线上入口。谁能把握住趋势，谁就能在未来竞争中多一份主动。

　　With the enhancement of the "instant communication" function, procurement personnel will be more inclined to directly communicate with suppliers on Love Procurement. Enterprises need to prepare a rapid response mechanism, preferably by setting up a 7 * 24-hour intelligent agent responsible for the first response. The trend of industry verticalization is rapidly increasing in search volume for some segmented industries, such as new energy, energy storage, waterproof repair, etc. By laying out these industry keywords in advance, there is an opportunity to seize the traffic during the dividend period. Making love purchases is not about "opening a store and waiting for customers to come", but a continuous process of operation. Enterprises should have three consciousnesses: buyer perspective: putting oneself in others' shoes and answering customers' real questions. Data driven: Optimize with backend data, don't rely on intuition. Content accumulation: Use Love Procurement as an online display window for enterprises and gradually improve it. In today's uncertain economic environment, any low-cost and sustainable customer acquisition channel is worth investing in by businesses. Love procurement is not a universal key, but it can help businesses establish a stable online gateway in the search era. Whoever can grasp the trend will have more initiative in future competition.

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