山东百度爱采购运营代理

　　最近我收到一些私信，感觉很多人把百度爱采购想得太复杂了，什么权重算法、流量密码、爆款公式，讲了一大堆。其实做百度爱采购这事儿一点都不玄乎，说白了就是开店卖货，核心就一件事：让进店的人掏钱买单。我做了这么多年运营，见过太多人在各种"技巧"里绕圈子，最后发现数据一塌糊涂。为什么？因为没抓住根本。

　　Recently, I received some private messages and I feel that many people have made Baidu AiGou too complicated, talking about a lot of weight algorithms, traffic passwords, and popular formulas. In fact, doing Baidu Love Procurement is not mysterious at all. Simply put, it's about opening a store and selling goods. The core is one thing: making people who enter the store pay for the goods. I have been in operation for so many years and have seen too many people circling around various "techniques", only to find that the data is a mess. Why? Because I didn't catch the root cause.

　　百度爱采购运营的底层逻辑很简单：转化率。这是一切运营动作的核心，也是平台分配流量的根本依据。

　　The underlying logic of Baidu's procurement operation is simple: conversion rate. This is the core of all operational actions and the fundamental basis for platform traffic allocation.

　　1.百度爱采购的本质是让展现变成订单咱们先把话说明白。百度爱采购平台本质上就是个大购物中心，你的店铺就是其中一个柜台。顾客在商场里逛，看到你的柜台，被你的商品吸引，进来看看，最后决定买还是不买。这整个过程，就是转化。这个链条可以拆得很细：展示→点击→浏览→下单→复购（也可以拆的更详细，这里不做演示，了解详细内容可以订阅我的知识库）。每个环节都有转化率，而最终的成交转化率，决定了你能从有限的流量中榨出多少价值。很多运营天天盯着流量看，觉得流量大了生意就好了。这想法太天真。流量只是原材料，转化率才是你的加工能力。同样1000个访客，你转化出10单，别人转化出50单，谁的生意更好？平台会把更多流量给谁？答案显而易见。

　　The essence of Baidu AiGou is to turn display into orders. Let's first clarify. Baidu AiGou platform is essentially a large shopping center, and your store is one of the counters. Customers are strolling in the mall, seeing your counter, attracted by your products, coming in to take a look, and finally deciding whether to buy or not. The whole process is conversion. This chain can be disassembled very finely: display → click → browse → order → repurchase (it can also be disassembled in more detail, not demonstrated here, for more information, you can subscribe to my knowledge base). Each stage has a conversion rate, and the final transaction conversion rate determines how much value you can extract from limited traffic. Many operators stare at traffic every day, thinking that if the traffic is large, the business will be better. This idea is too naive. Traffic is just raw material, conversion rate is your processing capability. For the same 1000 visitors, if you convert 10 orders and others convert 50 orders, whose business is better? Who will the platform give more traffic to? The answer is obvious.

　　2.平台的算盘其实很好算站在平台角度想想就明白了。平台要在竞争激烈的环境下留住用户，最核心的诉求就是让用户在这里愉快地完成交易。用户满意了，平台才有未来。平台把流量推给谁？肯定是推给那些最能促成交易的商家。一个高转化率的店铺，意味着用户需求被很好地满足了，交易效率高，平台的佣金收入也高。反过来，低转化率就是在浪费平台资源，用户体验也差。所以平台的权重算法，核心就是在评估：给你同样的曝光，你能创造多大的价值？?这个价值最直接的体现，就是转化率（你也可以理解为uv价值）。用户角度也一样。大家上百度爱采购平台，都是带着需求来的，希望快速找到合适的商品，以合理的价格买到手。如果你的商品和服务能更好地满足他们的需求，让他们快速决策并购买，那就是提供了更好的购物体验。

　　2. The abacus of the platform is actually very easy to calculate from the perspective of the platform. The core demand for platforms to retain users in a fiercely competitive environment is to enable users to complete transactions happily here. Only when users are satisfied can the platform have a future. Who does the platform push traffic to? It must be pushed to the merchants who can facilitate the transaction the most. A high conversion rate store means that user needs are well met, transaction efficiency is high, and the platform's commission income is also high. Conversely, a low conversion rate is a waste of platform resources and a poor user experience. So the core of the platform's weighting algorithm is to evaluate: how much value can you create with the same exposure?? The most direct manifestation of this value is conversion rate (you can also understand it as UV value). The user's perspective is the same. Everyone on Baidu's Love Procurement platform comes with a demand, hoping to quickly find suitable products and buy them at reasonable prices. If your products and services can better meet their needs, allowing them to make quick decisions and make purchases, then it provides a better shopping experience.

　　3.2025年了，流量红利没了，拼的就是转化能力现在的百度爱采购环境和五年前完全不一样了。流量获取成本越来越高，平台算法越来越精细，用户也越来越挑剔。过去那种靠信息差、靠粗放运营就能赚钱的时代已经过去了。在这种背景下，你必须问自己一个问题：我靠什么赢得转化？如果你的商品竞争力不强，详情页做得一塌糊涂，客服响应慢，售后问题多，那给你再多流量也是白搭。这就好比你开了个装修豪华的店，门口人来人往，但店里商品质量差、服务态度不好，谁会买单？

　　It's been 2025, and the traffic dividend is gone. What we're fighting for now is conversion ability. The current Baidu AiGou environment is completely different from five years ago. The cost of obtaining traffic is increasing, platform algorithms are becoming more sophisticated, and users are becoming more discerning. The era of making money through poor information and extensive operation in the past is over. In this context, you must ask yourself a question: How do I win conversions? If your product's competitiveness is not strong, the details page is poorly made, customer service response is slow, and there are many after-sales problems, then giving you more traffic is useless. It's like opening a luxuriously decorated store, with people coming and going at the entrance, but the quality of the goods and service attitude in the store are poor. Who will foot the bill?

　　4.转化率提升的实操思路提升转化率不是空话，有具体的抓手。核心思路是：找到并解决影响用户购买决策的所有障碍。第一步：搞清楚你的用户是谁?别说什么"25-35岁的白领女性"这种废话。你要知道她们具体的痛点是什么，看重什么，在什么场景下会买你的商品，预算大概多少，有什么顾虑。第二步：优化转化链条的每个环节展示→点击：主图要场景化，卖点要突出，价格要有竞争力点击→浏览：详情页前三屏要回答三个问题：这是什么、为什么适合你、为什么现在买浏览→下单：用事实说话，提供充分的信任背书，降低决策门槛下单→复购：交付体验要好，售后要到位，建立长期关系第三步：用数据驱动优化?别凭感觉做事。看数据，找瓶颈。是点击率低？还是加购率低？是跳失率高？还是评价影响了决策？找到问题，有针对性地去解决。、

　　4. Practical ideas for improving conversion rates: Improving conversion rates is not just empty talk, there are specific measures to take. The core idea is to identify and address all obstacles that affect users' purchasing decisions. Step 1: Identify who your users are? Don't talk nonsense like '25-35 year old white-collar women'. You need to know what their specific pain points are, what they value, in what scenarios they will buy your product, what their budget is, and what concerns they have. Step 2: Optimize the display of each link in the conversion chain → Click: The main image should be scene based, the selling points should be prominent, and the price should be competitive Click → Browse: The first three screens of the details page need to answer three questions: What is this, why is it suitable for you, and why buy now Browse → Order: Speak with facts, provide sufficient trust endorsement, lower the decision-making threshold Order → Repurchase: Good delivery experience, good after-sales service, establish long-term relationships Step 3: Use data-driven optimization? Don't act based on intuition. Look at the data and identify bottlenecks. Is it a low click through rate? Or is the purchase rate low? Is the jump loss rate high? Or did the evaluation affect the decision? Identify the problem and solve it in a targeted manner. 、

　　5.几个常见误区，趁早避开1.?迷信短期爆量：sd、买流量这些手段，短期可能有效果，但转化跟不上，很快就会被打回原形。

　　5. Several common misconceptions to avoid as early as possible. 1? Superstition for short-term explosive volume: SD and buying traffic may be effective in the short term, but if the conversion cannot keep up, it will quickly return to its original form.

　　2.?只盯流量不看转化：流量大不代表生意好。1万UV转化100单，不如1000UV转化50单。

　　2. Focus only on traffic and not conversion: High traffic does not necessarily mean good business. 10000 UV converts 100 orders, not as good as 1000 UV converts 50 orders.

　　3.?产品力不行就想靠运营补：运营可以放大产品的价值，但不能创造本来就不存在的价值。

　　3. If the product strength is not strong, we want to rely on operations to make up for it: operations can amplify the value of the product, but cannot create value that does not exist in the first place.

　　4.?忽视用户体验：售前售后服务跟不上，就算短期转化率高，长期肯定会出问题。

　　4. Neglecting user experience: If pre-sales and after-sales service cannot keep up, even if the short-term conversion rate is high, there will definitely be problems in the long run.

　　6.小编的一点思考做了这么多年运营，我越来越觉得，真正厉害的运营不是那些会玩各种技巧的人，而是那些能持续提升转化率的人。因为转化率背后，体现的是你对用户需求的理解，对产品价值的挖掘，对服务体验的把控。百度爱采购运营说到底就是卖货，卖的是解决方案。你的职责就是把这个解决方案，用最精准、最高效的方式，传递给最匹配的人。而转化率，就是衡量你这份工作做得好不好的最直接指标。当你把转化率这个底层逻辑吃透，并且具备了持续提升转化的能力，你就不会再被各种新玩法迷惑。无论平台规则怎么变，市场环境怎么变，你都能稳扎稳打，因为你掌握的是商业的本质规律。

　　After years of operation, I increasingly believe that the truly powerful operators are not those who can play various skills, but those who can continuously improve conversion rates. Because behind the conversion rate, it reflects your understanding of user needs, exploration of product value, and control of service experience. Baidu AiGou's operation ultimately boils down to selling goods, selling solutions. Your responsibility is to deliver this solution to the most suitable person in the most accurate and efficient way possible. And conversion rate is the most direct indicator to measure whether your job is done well or not. When you understand the underlying logic of conversion rate and have the ability to continuously improve conversion, you will no longer be confused by various new gameplay. No matter how the platform rules change or the market environment changes, you can steadily move forward because you have mastered the essential laws of business.

　　7.最后一句话别研究怎么破解算法，研究怎么让算法更放心把流量给你。回到基本功：好产品、好内容、好服务、好数据。把这几个好做扎实了，转化率自然上去，权重也就水到渠成了。这就是百度爱采购运营的底层逻辑，也是我这么多年总结出来的最朴素的道理。

　　7. The last sentence is: Don't study how to crack algorithms, study how to make algorithms more reassuring and give you traffic. Returning to basic skills: good product, good content, good service, good data. By solidly implementing these measures, the conversion rate will naturally increase and the weight will naturally come into play. This is the underlying logic of Baidu's Love Procurement operation, and it is also the simplest principle I have summarized over the years.

　　本文由  济南百度爱采购代运营  友情奉献.更多有关的知识请点击  https://www.jnacg.com/   真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

　　This article is a friendly contribution from Jinan Baidu Love Procurement Agency For more related knowledge, please click https://www.jnacg.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Stay tuned