山东百度爱采购运营代理

　　分享作为电商运营，日常的工作内容主要是哪些？（需要的推荐+转发）

　　As an e-commerce operator, what are the main daily tasks of sharing? (Required recommendations+reposts)

　　1、每日查看店铺数据

　　1. View store data daily

　　查看销售额等数据的情况，评价管理，检查评价（要处理差评），检查优惠券、单品宝、店铺评分等数据。

　　View sales and other data, manage evaluations, check reviews (to handle negative reviews), check coupon, product treasure, store ratings and other data.

　　2、写产品标题和优化

　　2. Write product title and optimize

　　不会写标题的可以借鉴同款产品标题然后去解析，看搜索排行的数据。

　　For those who cannot write titles, they can refer to the same product title and analyze it to see the search ranking data.

　　3、上架商品

　　3. Listing products

　　规划主图+详情页文案，规划产品的定价以及利润，通过单品宝调整优惠价

　　Plan the main image and detail page copy, plan the pricing and profit of the product, and adjust the discounted price through Single Product Treasure

　　4、微淘逛逛发布

　　4. Weitao Browsing Release

　　日常发布店铺的微淘以及逛逛短视频的内容工作，增加免费流量。

　　Daily publishing of store content on WeChat and browsing of short videos to increase free traffic.

　　5、做数据报表

　　5. Create data reports

　　店铺日报表，单品日报表，店铺周报，月报，活动报表，推广数据表。

　　Store daily report, individual product daily report, store weekly report, monthly report, activity report, promotion data table.

　　6、店铺装修

　　6. Shop decoration

　　规划活动页面，文案排版，还有什么玩法之类的规划然后跟美工沟通做图，还有日常首页规划，优惠券投放。

　　Plan the activity page, copywriting layout, and gameplay, then communicate with the graphic designer to create graphics, as well as daily homepage planning and coupon placement.

　　7、活动报名

　　7. Event registration

　　平台日常大促活动、聚划算等活动的报名（提前调整好产品的价格）

　　Registration of daily promotion activities and cost-effective activities of the platform (adjust the price of products in advance)

　　8、补单工作

　　8. Supplement work

　　制定对应的产品补单计划，对接安全稳定的资源去落实补单工作。

　　Develop corresponding product replenishment plans and coordinate with secure and stable resources to implement replenishment work.

　　9、店铺的推广工作

　　9. Promotion work of the store

　　统计前一天的推广数据，针对推广的问题进行优化（点击率、点击成本、人群、收藏加购率、转化率）

　　Collect the promotion data of the previous day and optimize the promotion issues (click through rate, click through cost, audience, collection and purchase rate, conversion rate)

　　10、跟客服的沟通

　　10. Communication with customer service

　　作为一个合格的运营，肯定需要定期跟客服人员进行沟通的，需要了解客户一般咨询多的问题，比较关心产品的哪些点，这样方便我们在运营过程中进行针对性的调整，比如把客户在意的点在主图或者详情页进行优先重点的展示，提升转化率。

　　As a qualified operator, it is necessary to regularly communicate with customer service personnel to understand the issues that customers generally inquire about and which aspects of the product they are more concerned about. This will facilitate targeted adjustments during the operation process, such as prioritizing customer concerns on the main image or detail page to improve conversion rates.

　　作为电商运营，以上的工作内容都是日常要做，但是最核心的还是要做好店铺的数据分析工作，通过数据分析反馈店铺的问题去优化解决。

　　As an e-commerce operator, the above tasks are all daily tasks, but the most crucial one is to do a good job in data analysis of the store, and optimize and solve the store's problems through data analysis feedback.

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