济南爱采购代运营是如何进行模式运营的?
来源:http://www.jnacg.com 发布时间:2020-09-20 13:09:02 浏览次数:次
爱采购作为一个B2B平台,和搜索3.6亿日均流量无缝对接,流量优势是很多商家选择爱采购的主要原因。
Baidu love purchase as a professional B2B platform, and Baidu search 360 million daily average traffic seamless docking, traffic advantage is the main reason for many businesses choose Baidu love purchase.
但爱采购不设终端用户入驻接口,对于不了解网络推广的商家来说,入驻爱采购以后,如何去运营和维护爱采购店铺是一个棘手的问题,如果店铺没有打理好,那么爱采购平台再大的流量都到不了商家的手里。
But Baidu love purchase does not set up an end-user interface. For those who don't know about network promotion, how to operate and maintain Baidu love shopping shop is a thorny problem. If the store is not well managed, then the flow of Baidu love purchasing platform can not reach the hands of businesses.
入驻爱采购的商家,开通代运营的比没开通的效果要好得多,两者的差别主要体现在供应展示量、点击量和询盘量这三项关键指标上。
The difference between the two is mainly reflected in the three key indicators of supply, display, click and inquiry.
济南爱采购代运营涉及的主体分别是代运营服务商,爱采购,入驻商家。例如,材料网的代运营服务是在充分了解商家产品定位和爱采购平台规则的前提下,将入驻商家的需求和爱采购的规则进行严格匹配,不但能帮助商家推广产品,还能快速树立,从某种程度上来讲,有了运营团队以后,商家反而能将更多时间和精力投入在产品上,不管是做什么推广,都还是要回归到产品本身。
The main body involved in the agent operation of Baidu love procurement are acting operation service providers, baidu love purchasing, and settled businesses. For example, under the premise of fully understanding the product positioning of merchants and the rules of Baidu love purchasing platform, the agent operation service of China materials network strictly matches the requirements of settled businesses with the rules of Baidu love procurement, which can not only help businesses promote products, but also quickly establish brands. To some extent, with the operation team, businesses can spend more time and more time Investment in products, no matter what promotion, or to return to the product itself.
济南爱采购代运营是从以下几个层面入手的: 商家入驻爱采购、企业店铺搭建与装修、产品规划与数据分析、供应发布与供应优化、效果追踪与调整。这5大模块中更关键的是“供应发布与供应优化”。
Jinan Baidu love purchasing agent operation is from the following aspects: business settled in Baidu love purchase, enterprise store building and decoration, product planning and data analysis, supply release and supply optimization, effect tracking and adjustment. Among these five modules, the key is "supply release and supply optimization".
由于爱采购是轮播展现制,在这样的规则下,商家必须坚持每天更新供应才能得到更好的展现,而且爱采购的供应收录标准是比较严格的,商家不但要保证每天的供应数量还要保证供应的质量。
Because Baidu love purchase is a rotating display system, under such rules, businesses must adhere to the daily update supply to get a better display, and Baidu love purchase's supply inclusion standard is relatively strict, businesses should not only ensure the daily supply quantity, but also ensure the quality of supply.
对于预算比较充足的商家来说,可以聘请一名员工专门负责,但对于大多数没有预算的企业,就比较麻烦了。所以
济南爱采购代运营很好地解决了这部分商家的顾虑,可以帮助商家进行供应标题优化、关键词优化、批量图片处理和详情描述优化等。
For businesses with sufficient budget, they can hire an employee to be responsible for it, but for most enterprises without budget, it is more troublesome. Therefore, Jinan Baidu love purchasing agent operation well solves the concerns of these businesses, and can help businesses to optimize the supply title, keyword optimization, batch image processing and detail description optimization.